I've spent 10+ years scaling some of Australia’s leading wellness brands.

After experiencing a major burnout, I was forced to completely rethink my relationship with wellbeing. Like so many women, I had spent years trying to do it all, and learned firsthand what happens when looking after yourself becomes the last thing on the list.

Through my work, I also saw a clear gap in the industry. Women were reaching for electrolytes to support a different kind of endurance: careers, motherhood, travel, hormonal changes, stress and the demands of everyday life. Yet the category remained built for athletes.

Women were using hydration differently, but no one was creating it for them.

So I founded Avive to build a new category of hydration, designed around women’s unique and changing needs. We're excited to support the way you hydrate, through every stage and phase of life.

GEORGIA MAY
FOUNDER